“The traveler will be able to travel in just 4.4 kilometers to five different areas of the city where an avatar like me will show them the main points of interest of this itinerary.” This is how Puerto Augmented begins, an augmented reality experience that merges the real environment with a virtual environment that visitors to Puerto de la Cruz can enjoy since yesterday from the La Paz viewpoint and seven other points in the city where an avatar ( figure in 3D) brings them closer in real time to the most emblematic places as well as to local history and heritage.
It is a free digital application that can be downloaded from any mobile phone, whether Android or iPhone, and is available in three languages. The route incorporates seven other experiences in Playa Martiánez, the San Telmo hermitage, the fishing pier, the Ranilla neighborhood, the San Felipe castle, the Dulce María Loynaz viewpoint and the Sortija path, but it is intended to expand in the future. .
This was stated yesterday by the mayor, Marco González, who presented the application accompanied by the CEO of Tenerife Tourism, David Pérez; and José Enrique Cabrera, CIO of Immersive Disclosure, the company responsible for the project. In this context, the president stressed that “it is the first experience of augmented reality that is carried out in the Canary Islands, at least from the public sphere, and has been the result of a previous analysis work from the perspective of the relationship increasingly relationship between culture and technology with which this very useful tool has been fostered for the visitor to Puerto de la Cruz”.
The cost of ‘Puerto Increased’ has been less than 15,000 euros, “as a minor work, although it involved great work and a lot of time,” said the mayor, who added that “behind the texts there are stories, literature and many opportunities to show to the city as a creative space”, a commitment by the government group that has led to the promotion of new tools and participatory projects that generate knowledge such as Digitalismos, Pesca Brava, Orilla, Andando Cuentos or Novísimos a Escena.
David Pérez stressed that the city responded to a change in the destination to adapt to new travelers, who are looking for something more than good weather and sun and beach, and in that sense, Puerto de la Cruz “will always be innovating because it takes in the DNA.”
For his part, José Enrique Cabrera thanked the City Council and Tourism of Tenerife for this experience and explained that this application creates “a new channel of communication with the user that is interactive, bidirectional and immersive”, and therefore , is “an important element when transmitting emotions through digital”.
