Arona Town Hall launches the commercial promotion campaign This Valentine’s Day love is in Arona, EnAronate, an initiative to promote local commerce during the two weeks prior to the february 14 Celebration, in addition to giving a message, through different videos on municipal social networks, of different ways of understanding love from respect, self-esteem and tolerance. The activity is organized by the Economic Promotion Area, with the collaboration of the open commercial areas of the municipality.
Near 50 establishments throughout Arona related to this important date –such as florists, patisseries, jewelers, travel agencies and perfumeries– have signed up to the campaign and will offer a wide range of products and special promotions. Throughout these two weeks, each type of establishment will have a special promotional day. Likewise, the Arona City Council will launch a complementary campaign on the official social networks focused on a video with which it wants to highlight that love has many aspects and ways of understanding it, but it must always be based on respect and tolerance.
Thus, the video will be divided into five forms of love: self-love, non-toxic, egalitarian and without labels, love in the 3rd age and love of animals and the environment. Each of them will have their special day throughout these two weeks on social networks. The City Council of Arona, with this powerful Valentine’s Day campaign, continues with its roadmap to promote local commerce, betting on quality, good service and sustainability, helping to take care of the environment and all this without forgetting that, Thanks to local commerce, the social and economic structure of the neighborhoods remains active and grows. Generating employment and stimulating the local economy.
It must be remembered that, from the consistory, to through the Economic Promotion Area, Last year, an aid package reached 1.6 million euros, which meant an increase of 60% compared to the 2020 budget, which was one million. A significant support bet for the economic sector of the municipality, which continues in 2022.