The Cabildo promotes the digital transformation of freelancers and SMEss with free training. The Minister of Innovation, Enrique Arriaga, explains that the Digital Business Development course, with around twenty seats, is aimed at this labor sector and offers students the key tools to promote decision-making in the digital environment.
The Science and Technology Park of Tenerife (PCTT), and the School of Industrial Organization (EOI) They carry this initiative whose objective is to promote change in small and medium-sized companies on the Island to adapt them to the online market and to the needs of customers.
Arriaga values ”the training to specialize in new technologies and cutting-edge methodologies for the society of our Island.”
The program addresses digital transformation from three aspects: the business model, the customer experience and the operational processes.