«Adeje it is an exponent in tourism in Spain; it has been historically. What we came to talk about is that it continues to be so in the future.” This was expressed yesterday by the Secretary of State for Tourism, Fernando Valdes, during his visit to the South of the Island. “There is a certain commitment from the Government of Spain for that municipality of sun and beach, for that municipality that has contributed so much to tourism development in our country and that has to continue contributing”, he added.
In statements to the media, Valdés highlighted the “real effort” for the repositioning. «Sustainability why? Because it is quality”, he stated, before defending the offer of a “single proposal”. He advocated offering “new experiences, that concept that we want to work with and explore.”
One of the central points of the Valdés demonstrations was the European funds. “We have to see how to approach this unique opportunity”, express. “There are challenges in terms of digitization, energy efficiency, transformation of the destination…, not only that it be environmentally sustainable, but we want our destinations to be socially sustainable,” he stated. He was referring, as he clarified in the next line, to the fact that the wealth generated by tourism “is not only understood but shared by the whole municipality and its residents.” And he added: «In this context, I think the opportunity is unique».
“We want our destinations to be socially sustainable”
The Secretary of State for Tourism contextualized that “a very exceptional situation” is emerging and that “the tourism sector has shown a capacity like no other to adapt to the hard times we have been through; for having made an effort to get out of this situation. And he added: “Now it’s up to the administrations as a whole, in collaboration with the sector, to look forward and address the necessary decisions or challenges to maintain leadership and to preserve the quality of the tourist offer.” In addition, he referred to the possibility of incorporating new “projects” and “sustainability plans” for Adeje.
“We have very good harmony with the Ministry and with the Secretary of State and we are going to have an afternoon of work,” explained the mayor of Adeje, José Miguel Rodríguez Fraga (PSOE). «I want you to get to know our tourist destination a little, which is also a model of Canarian destinations, with its uniqueness. We are going to have a meeting with a representation of the sector, businessmen, representatives of the groups that work with tourism”, he said.
According to Rodríguez Fraga, it is a “very interesting moment in which tourism is occupying the national debate”. And he recalled: “There has been a great advance in recognizing the importance of tourism.” He also pointed out that in the first crisis, tourism behaved “very well” and that in this other one, on the other hand, “it has fallen completely.” And he clinched along the same lines: «We have lived through both realities and that allows us to begin to value it».
«We are in a moment of recovering our initial position in another way»
The local councilor considered that the Government “has been up to the task, helping businessmen, keeping the sector alive.” José Miguel Rodríguez Fraga continued: «I believe that we are in a moment of transition and of recovering our initial position and in another way, with a projection for the future, incorporating the new elements that are essential: digital transition, green transition, maintenance of the destination. , of quality, of leadership… », he explained of the socialist politician. “I think that Spain is, within its diversity, in a position to maintain that leadership,” said the local councilor.