Yesterday, La Laguna presented its tourism strategy for this year, a long-term and continuously updated program that is committed to implementing, during this decade, a sustainable, accessible and low-impact model, a proposal that wants to value the uniqueness of the municipality within of the Canarian offer, making visible the multitude of gastronomic, cultural, health and nature experiences that are already attracting an adult-young European public, with a notable increase in French tourism, and with the digitization, the rehabilitation of its spaces and the It is committed to the quality of its tourist resources to reactivate the sector after the pandemic break.
The only World Heritage City in the Canary Islands also wants to value the knowledge and protection of the natural spaces it houses, such as the Anaga Rural Park, a Biosphere Reserve since 2015, or the natural pools along its coastline, and works to obtain its certification as a healthy destination, proposals that will be supported by its membership in the Group of World Heritage Cities of Spain (GCPHE) to increase its national and international promotion, added to the important support of Turismo de Tenerife and Promotur.
The municipality attends this edition of Fitur together with the Group, where the new promotional video of La Laguna, the VUE map of the city and a joint gastro-tourist guide will be presented. The mayor, Luis Yeray Gutiérrez, and the Councilor for Tourism, María José Roca, yesterday explained all the details of these promotional actions and the local tourism strategy for a year in which La Laguna, in the figure of its mayor, assumes the First Vice Presidency and direction of the Heritage Commission of this entity, which brings together the 15 Heritage cities of the country.
Gutiérrez recalled that the municipality is home to the island’s main airport for inter-island and national flights: “We have a high-quality urban hotel offer, renovated and respectful of the heritage environment, and we are in the process of regeneration of infrastructures.”
All the values and attractions of the municipality “are present in the new promotional resources that we will bring to this important Fair, proposals that follow a coherent aesthetic line within the Group of Heritage Cities” and that include the promotional video entitled “An extraordinary journey”, that shows “a municipality of culture, nature, heritage and gastronomy, which opens its doors to the visitor appealing to the senses and the multitude of unique experiences that the town offers”, highlighted the mayor.
To capture the interest of all agents in the tourism sector, the councilor explained that “an agenda of meetings” has been planned in which each of the initiatives that make up the local strategy will be presented, the result of “long-term, transversal work path that follows the path of sustainability”.
María José Roca highlighted the involvement and participation of the residents of the municipality in the recording of this video, which runs through the main monuments, squares, streets and cultural and religious venues of the City, in addition to the Path of the Senses in the Rural Park of Anaga, the viewpoint of San Mateo, the Roque de Los Dos Hermanos, the path of San Juanito, the lava puddles in Punta del Hidalgo or the street of San Agustín, declared in 2021 by Turespaña as one of the most beautiful in the country .
Likewise, he stressed that “these resources are only a small part of an important transversal work, in which all the Areas and sectors of the municipality are involved. Tourism of La Laguna has been working, for many months, on a tourism development model that follows the line that we have set ourselves in the government group for this decade and that places, at the center, the environmental, economic and social sustainability of the sector; accessibility and inclusion, and the promotion and defense of our human, natural, heritage, historical, cultural, ethnographic, commercial and gastronomic values”. “Not in vain”, he recalled, “La Laguna is already an important regional gastronomic and shopping destination that, in this line, we are going to continue reinforcing with a commitment to responsible trade and a zero kilometer restoration that supports local organic production ”. To this end, the municipality “will continue to promote actions to attract a young adult profile, who travels as a couple or with friends, interested in experience trips and who, increasingly, takes environmental sustainability into account”.
This will be one of the lines of action for the coming years, which also includes increasing the number of visitors in accordance with sustainability criteria, increasing the average stay and spending at the destination, reinforcing the presence on social networks and digital formats to reach new audiences.
