The Department of Equality, LGBTI and Quality of Life ofl La Laguna City Council has launched a new awareness campaign to encourage the purchase of non-sexist toys this Christmas. The mayor of the area, Idaira Afonso, stressed that these festivities are “a perfect opportunity to continue fighting against stereotypes and promote respect for diversity.”
The initiative is aimed at the adult population and will be disseminated through social networks, through the publication of images and messages with which it seeks to reach as many people as possible. With these resources “we reflect and give visibility to the diversity of our society, represented in the boys and girls that appear in the photographs and, at the same time, we move away from the relationship imposed between color and gender and we promote games and toys not warlike, putting the emphasis on creativity, motor skills, the strengthening of affective bonds and co-responsibility ”, explained Afonso.
From the Department, the slogan Equality is at stake has been taken up. Help them to grow free of stereotypes to continue with the campaigns that are being organized from the area for these dates. Once again, “we are committed to gifts that serve to instill respect for diversity,” stressed the councilor.
With this action, it is intended to “raise awareness and sensitize the adult population about the need to make a responsible purchase, non-sexist, free of stereotypes and that encourages the motor, cognitive, affective and social development of minors alike, without setting limits. to your imagination, “he said.
