The Gran Teide lounge at the Botánico hotel in Cross port hosted this Thursday, December 2, 2021, the workshop of the FVW congress, the most relevant annual meeting of the German tourism industry, with the presence of nearly fifty experts from the sector and German travel agents. Tenerife Tourism collaborate with this appointment and the island president, Pedro Martin (PSOE), attended the event to emphasize that for the island “it is necessary to make German tourism a goal.”
«In 2019 we had more than half a million German travelers in Tenerife and it is a type of tourist that interests us because it is responsible from an environmental point of view, leaves money at the destination, and if we manage to retain it, it is one of the great alternatives to a very changing market situation in which the effects of Brexit, and the difficulties that all this will generate, we still do not know what scope they will end up having.
The president of the Cabildo He stressed the need to “diversify” and direct more efforts to attract German tourism. During his visit to this meeting, he remarked that “we are delighted that this meeting, which is usually held in different countries, is now being held here in Spain and specifically in Tenerife.” An election that linked the incorporation of Tenerife as a member of the World Tourism Organization (UNWTO), “One more step in the work carried out by Turismo de Tenerife that connects us with the rest of the world and allows us to be in the main forums in which the tourism reality is debated and analyzed, to anticipate a constantly changing market.”
Shönke Graumann, coordinator of the FVW congress, pointed out that “the objective of this meeting is to analyze the situation in Tenerife and discuss solutions for the market with the new situation created by the pandemic”, and reiterated the intention of “better connecting the markets German and Spanish ». The representative of the German tour operator added that for the German market ‘Canary Islands in winter it is always destination number one ”and argued that the islands have“ a great image as a safe destination ”.
“The Canary Islands in winter is always the number one destination and has a great image as a safe destination”
Graumann appreciated the presence of travel agents in this congress on the island and announced that “when it is finished we will do a ten-page report in our magazine, which will have a very intense impact, in which we will explain what the situation is, which will translate What a big promotion for the crazy marketl ‘.
The FVW congress has been held for more than 20 years, and in addition to bringing together the main German tour operators, from travel agents to representatives of the destinations’ tourism authorities and associations, it also has the presence of product specialists from the main tour operators in that country. The event combines work sessions with debates and meetings in which new strategies and visions are established on how to establish and effectively promote the destination in the German market, for which visits to places of interest such as Loro Parque, the Teide National Park or Bodegas Monje.
