Arico City Council, through the Area of Economy, Local Development and Tourism, takes advantage of the day of Black friday, which is officially celebrated this Friday, November 26, 2021, to start the campaign This Christmas, discover Arico, included in the project Arico, corners to discover, which aims to boost local commerce with different actions until next December 12. The initiative will have a total duration of fifteen days and its main objective is to promote the municipality’s own products and also support the primary, gastronomic and commercial sectors.
Local government It details that several actions will be carried out from this Friday the 26th until the second Sunday of December. The Consistory has commissioned the preparation and publication of a promotional poster that will be distributed among the shops of Arico, with the motto This Christmas discover Arico, and a warning: buying in Arico has a prize. Customers must request their purchase vouchers to enter a sweepstakes. The dissemination of an advertisement is also planned and through social networks people will be encouraged to consume in the municipality with the slogan This Christmas, discover Arico. Likewise, three raffles for three large batches of local products will be organized during the month of December. In addition, a campaign to support the decoration of the commercial environments of the town will be carried out.
Arico City Council carries out for the first time “this novel Christmas campaign focused on municipal commerce with the aim of boosting the local economy.” All actions are included in the framework of the tourist campaign Arico, corners to discover. This initiative aims not only to encourage residents of Arico to consume and do their Christmas shopping in the municipality, “but also to visitors who do not know the town so that they are encouraged to consume the municipality’s gastronomy and approach the Ariquero shops” .
The Councilor for Economy and Tourism, Víctor Jorge García, points out the importance of this campaign: «It has always been a priority that Arico is on the map and with the Arico campaign, places to discover we have achieved that goal. Now we want the municipality to take a step forward with respect to its commercial network ”. It also highlights the determined commitment of the southern Consistory to maintain support for the Ariquero trade: “This is the first campaign of direct support for local commerce that we launched from the municipal government, but it will not be the last.” And advance that «In 2022 we will focus all efforts on supporting the entire commercial sector, to the extent possible, with events focused on the consumption of local products ”.
«Now that Christmas is approaching and after these months that have been so hard for everyone, from the area of Local Development, Economy and Tourism of Arico We have launched a pioneering campaign in the town that will serve to give continuity to many things that we are already doing and also to continue increasing consumption in the municipality, and not only by residents, but by many visitors who are beginning to to know Arico for its local products, its commerce and its restaurants, fundamentally, “added García.
There will be a promotional campaign in the media and social networks, complemented by posters in the shops of the town. As detailed by the mayor, “we will give a gift to all shops, bars, restaurants and businesses of all kinds that will be a help to decorate the entrance to your premises from the public highway. It is a silk-screened Christmas rug with the campaign and a Christmas tree. In addition, there will be a raffle for all those who consume in the week of the Constitution Bridge in the municipality. The award will be three “quite large batches of 100% local products”.
The clients of the shops, bars and restaurants of Arico on those dates they will have the opportunity to take home a sample with “the best wines, the best cheeses, the best oils and the best fruits and vegetables, apart from a stay in a rural house in our town.” To participate, it will be enough to save proof of the drinks, with a number that will be awarded using as a reference the National lottery.
This endeavor in the promotion of Arico products It has also reached the schools of the municipality, where healthy eating workshops were held, which are now going to be transferred to a neighborhood activity with children and adults, more linked to this Christmas season.
After the experience with Arico, corners to discover, the third deputy mayor of the local government considers that it was possible to “place Arico on the island’s map” and “achieve an important impact on Canary Islands and the rest of Spain». As you recall Victor Jorge Garcia, “Last summer, Arico was a trend on the Airbnb vacation rental platform, becoming one of the ten municipalities of our characteristics with the most demand for this service.”
«We have managed to promote Arico abroadBut in the Christmas campaign the fundamental support we need is that of our neighbors. We all seek proximity on these dates and what we propose is that you stay here to do your shopping because there are many things to offer and to enjoy in this municipality. Instead of going out to buy or going out for lunch or dinner in other places, this Christmas we can bet on our municipality and use that expense for the benefit of all, “says the local head of Economic development.
This campaign of the City Council of Arico will have a total cost that will be around the 20,000 euros, but the municipal government expects that its impact and return on the local economy will be much greater in these 15 days of intense promotion.
Next December 10, within the framework of this initiative, some tastings will also be organized in the Regulatory Council of the Denomination of Origin of Abona, “Where the emphasis will be placed on some specific products such as the municipality’s wines, in the face of Christmas, because support for the primary sector in this campaign is essential,” says the councilor responsible for the areas of Economy, Economic Development and Tourism of Arico.
According to the latest data published by the National Institute of Statistics (INE), the municipality of Arico, in the south of the island of Tenerife, has a total population of 8,111 inhabitants, which increased between 2019 and 2020 by 123 neighbors.