The CEO of Tenerife Tourism (TDT), David Pérez, explains that “our destination strategy aims to have this complicity in the search for active visitors who want to discover the diversity of the island’s offer”.
The Island is shown.
Less than twelve hours from the start of the most important tourist fair in the world, Tenerife attends with more than twenty meetings with tour operators and airlines, The Island has become the main destination of the gala of the most important association of journalists and travel informants in the country, which held its awards ceremony at the Hotel Savoy. Around 200 journalists from the field of travel from generalist media such as the BBC, The Mirrir or The Sun, and others related to lifestyle and tourism attended the event in which they unveiled a new marketing and communication strategy through a dinner set during the embarkation to the Island. The evening continued with an entertaining flight, during which various perspectives of the destination were shown.
A very special trip.
The island director and the CEO were in charge of receiving, together with a group of flight attendants, the passengers. They received the BGTW International Airways boarding pass upon arrival, the airline devised by the organization to invite them to “travel” to Tenerife. Castro has welcomed in the name of destiny: «We are opening a new stage in which we want to count on the complicity of all of you. Tenerife wants its readers, viewers and followers to know that it is a diverse destination, with nature, culture, rest, leisure and gastronomy, as they will be able to taste ». David Pérez, for his part, has invited those attending the gala to visit Tenerife. He has valued the more than sixty years of history of the British Guild of Travel Writers, as well as its predisposition to the incorporation of new profiles, young millennial journalists, imbued in the field of digital communication; more direct and personalized. A video has shown the diversity of landscapes that the Island has, as well as the different products it offers. The dinner offered a sample of Tenerife’s gastronomy, thanks to the menu prepared by the hotel’s chef, Frabice Lasnon, with the advice of chef Mario Torres, from El Caldertito de la Abuela, in Santa Úrsula, and paired with Vinos de Tenerife. The insular director has awarded, at the end of the event, the prize of a trip to the Island, with seven days with accommodation in the north and south of and a wide program of activities. The end of the party prior to arrival at the destination is the culmination of the Tenerife night in London. The Los Joroperos troupe, with more than 50 years of history in the carnival festival, enters the room at that moment to end the evening and entertain it with one of the most sought-after products internationally: Carnival.
Sustainability
In the first meetings held within the framework of the WTM, British tour operators have shown interest in Tenerife’s sustainability strategy. Laura Castro has valued that the representatives of the most representative companies of the sector in the United Kingdom, such as British Airways Holidays, TUI, Jet2 Holidays or Easyjet Holidays, «have endorsed the new positioning in search of a more environmentally conscious tourist profile ». David Pérez has insisted on the interest in publicizing this new strategy, the diversity of offer in the field of culture, sports or leisure. Castro and Pérez have completed the first day of meetings at the World Travel Market in London with “Very good prospects related to this winter and next summer.” They consider that “we have obtained good feedback on our strategy based on sustainability and digitization.” Castro has assured that “the interest that the commitment to sustainability has aroused reinforces us that we are going in the right direction, in search of that profile of tourist with an interest in nature, leisure or culture, and whom we want to capture” . The interest has gone towards the sports segment, mainly golf, and luxury in general. The different tour operators have guaranteed 17 routes and almost 800,000 places with the Island from the United Kingdom. An offer 8.5% higher than that of 2019, prior to the pandemic.
