Teams from the children’s category from 14 clubs will take part. The Spanish Real Madrid, FC Barcelona, Atlético de Madrid, Valencia, Villarreal, Celta, Sevilla, Betis, CD Tenerife and UD Las Palmas; the French PSG; the German Borussia of Dortmund; the Portuguese Benfica; and the Italian Juventus of Turin.
The launch of the event took place yesterday at the facilities of the Hotel Lopesan Costa Meloneras. The event was attended by Carlos Álamo, Minister of Tourism of Gran Canaria, Francisco Castellano, Councilor for Sports of the council, Conchi Narváez, Mayor of San Bartolomé de Tirajana, Samuel Henríquez, Councilor for Sports of the southern city council, Cristina Sánchez, representative of LaLiga, and the journalist José Ramón de la Morena.
This event, created by the José Ramón de la Morena Foundation and LaLiga, has been widely disseminated this year. For the first time, it will be broadcast live for America and Asia, as well as Europe, thus reaching more than 180 countries with a forecast in the value of the advertising impact of more than eight million euros.
The Minister of Tourism, Carlos Álamo, placed special emphasis on the enormous platform that this tournament represents for the promotion of the tourist destination: “It allows the best of the island to be shown to the whole world on a strategic date.”
The creator of the tournament, José Ramón de la Morena, highlighted the importance of this event in the sports career of young people. “It is a Christmas dream for the children, for a few days they participate in a tournament of the highest level,” he commented.
Mayor Conchi Narváez highlighted the importance of returning to normalcy after the tourist break. «The development of large events sends a clear message of normality, we are an open and safe destination; these are also the reasons why major international events choose Maspalomas, “he explained. Meanwhile, Francisco Castellano showed his commitment to this type of wide-spread events: “It is a showcase for athletes and destiny.”