The organizers detail that the objective of this objective forum is «disseminate action strategies and examples of success faced with the unavoidable adaptation of the tourist and commercial sector in the north of Tenerife to the new demands and habits of tourists and consumers, in an environment marked by the economic and social consequences of the Covid-19 pandemic, the digitization of the economy and the climate emergency. Changes that are setting the tone in the transformation of many sectors towards a new economy and that will undoubtedly persist after the pandemic and return to normality.
The conference is open to professionals, students and the general public
The organization is run by ELS Consultores, Gente Radio and Canaria de Comunicación Empresarial, and they have the collaboration of the City Council of La Orotava, through its Department of Tourism, led by María Delia Escobar, and the Commerce area, coordinated by Felipe David Benítez.
Radio and social media
The conference is open to professionals, students and the general public, and they will be broadcast live through the websites and social networks La Orotava City Council, Gente Radio and several collaborating entities. They will also be broadcast through Gente Radio’s 95.6 FM. On Wednesday, September 29, it will be dedicated to proposing and analyzing new tourist strategies specifically adapted to the reality of the north of Tenerife. On Thursday the 30th, new strategies will be addressed to relaunch local commerce in the municipalities of this part of the island.
