One of the most famous Spanish actors in history has become one of the best ambassadors of Tenerife.
Through Turismo de Tenerife, the island will have an important advertising campaign whose objective is to position the island as a essential tourist destination.
As in any campaign, having a good representative is synonymous with success. And it is precisely this success that is intended to be achieved with the well-known Spanish actor Antonio Resines.
Resines, known for his role on the series The Serrano and for starring in several feature films such as If I was rich or brain drain, among others, is on the island from today to record an audiovisual piece on the main attractions of the destination, as a promotional action in the national market. The recording started yesterday and it will last until Thursday.
The Anaga Rural Park, La Orotava, Puerto de la Cruz, La Laguna, Santa Cruz, the south of the island (Los Cristianos, Puerto Colón), the Teide National Park and the whale watching area are among the corners and activities that will appear in the video.
In the affable tone of Antonio Resines himself, the piece will show the charms of the island, including its heritage, gastronomy and wines, as well as its culture.
The CEO of Tenerife Tourism, David Pérez, ensures that this is an action framed in the strategy of reaching digital platforms through innovative formats. “There is no doubt that Antonio Resines is one of the most beloved actors on the national scene and the Essential Trips proposal seems fresh and carefree to us, so, we are convinced, it will be well received by its target audience., which in this case will be national tourism ”.
The Tenerife video of the Essential Trips project you will have visibility during the coming months through social networks, where it will have an important promotion platform that has more than one million followers.
Through campaigns on networks such as Facebook, which will simultaneously increase traffic to the island’s tourist portal (webtenerife.com), and with the support of other popular figures, the initiative will achieve a high impact, with an estimated number of reproductions of the videos higher at 300,000 for each of them.