SANTA CRUZ DE TENERIFE, Sep 7 (EUROPA PRESS) –
The actor Antonio Resines is in Tenerife this week to record an audiovisual piece about the tourist destination, an action of the Cabildo that, through Turismo de Tenerife and the project ‘Viajes Essentials’, of the production company ymás, seeks to promote some of its main tourist attractions in the national market.
The CEO of Tenerife Tourism, David Pérez, assures in a note that this is an action framed in the strategy of reaching digital platforms through innovative formats.
“There is no doubt that Antonio Resines is one of the most beloved actors on the national scene and the proposal for ‘Essential Travels’ seems fresh and carefree to us, so, we are convinced, it will be well received by its target audience, who in this case will be national tourism “, he highlights.
The recording began this Monday and will continue until Thursday in different locations such as the Anaga Rural Park, La Orotava, Puerto de la Cruz, La Laguna, Santa Cruz de Tenerife, the south of the island (Los Cristianos, Puerto Colón), the Teide National Park and the whale watching area.
Thus, in the affable tone of Antonio Resines himself, the piece will show the charms of the island, including its heritage, gastronomy and wines, as well as its culture.
The Tenerife video of the ‘Essential Travels’ project will have visibility over the next few months through social networks, where it will have an important promotional platform that has more than one million followers.
Through campaigns on networks such as Facebook, which will simultaneously increase traffic to the island’s tourist portal (webtenerife.com), and with the support of other popular figures, the initiative will achieve a high impact, with an estimated number of reproductions of the videos higher at 300,000 for each of them.